When it comes to unconventional marketing strategies, few can top the creativity of Mattress Mack, also known as Jim McIngvale, owner of Gallery Furniture in Houston, Texas. One of his most famous and beloved traditions is the annual Sleep-In at the Gallery Furniture Tower, where Mack spends several sleepless nights on a mattress in the store's iconic tower to raise money and awareness for various causes.1. Mattress Mack's Sleep-In at Gallery Furniture Tower
For the past few years, Mack has been inviting Houstonians to join him in the Tower Sleep Challenge, where participants can spend a night on a mattress in the tower and pledge to donate a certain amount of money to a chosen charity. This creates a fun and interactive way for the community to get involved and support important causes.2. Mattress Mack's Tower Sleep Challenge
In addition to the annual Sleep-In, Mack also hosts Tower Sleepovers for various charity organizations throughout the year. These events allow members of the community to spend a night in the tower and raise money for a specific cause. In the past, Mack has hosted sleepovers for organizations such as Texas Children's Hospital and the Houston Food Bank.3. Mattress Mack's Tower Sleepover for Charity
In 2017, Houston was hit hard by Hurricane Harvey, causing widespread devastation and displacement. In true Mattress Mack fashion, he turned the Sleep-In into a Sleep-In for Hurricane Harvey Relief, where he raised over $30,000 for the victims of the hurricane. This event not only helped raise much-needed funds, but also brought the community together during a difficult time.4. Mattress Mack's Tower Sleep-In for Hurricane Harvey Relief
Following the success of the Hurricane Harvey Sleep-In, Mack continued to use the event to support important causes in Houston. In 2018, he hosted a Sleep-In for Houston Strong, raising money for the families affected by the Santa Fe High School shooting. This event not only raised funds, but also brought attention to an important issue and showed support for the community.5. Mattress Mack's Tower Sleep-In for Houston Strong
Mack has a long-standing partnership with Texas Children's Hospital, and he often uses the Sleep-In at the Gallery Furniture Tower to raise money and awareness for the hospital. In 2019, he hosted a Sleep-In for Texas Children's Hospital, where he raised over $20,000 for the hospital's cancer center.6. Mattress Mack's Tower Sleep-In for Texas Children's Hospital
The Houston Food Bank is another organization that Mack has a strong relationship with, and he has used the Sleep-In to support their efforts as well. In 2020, during the COVID-19 pandemic, Mack hosted a Sleep-In for the Houston Food Bank and raised over $25,000 to help feed those in need during a difficult time.7. Mattress Mack's Tower Sleep-In for Houston Food Bank
Mack is a well-known animal lover, and he often uses his platform to support animal welfare organizations. In 2020, he hosted a Sleep-In for Houston Pets Alive, an organization dedicated to saving the lives of homeless animals in the Houston area. The event raised over $20,000 for the organization.8. Mattress Mack's Tower Sleep-In for Houston Pets Alive
In addition to Houston Pets Alive, Mack also supports the Houston Humane Society, an organization that provides care and shelter for homeless animals. In 2021, he hosted a Sleep-In for the Houston Humane Society, raising over $25,000 for the organization's lifesaving programs.9. Mattress Mack's Tower Sleep-In for Houston Humane Society
Mack's love for animals extends to the Houston SPCA, an organization dedicated to promoting the humane treatment of animals and preventing cruelty. In 2021, he hosted a Sleep-In for the Houston SPCA, raising over $30,000 for the organization's efforts to rescue and find homes for animals in need. As you can see, Mattress Mack and the Sleep-In at the Gallery Furniture Tower have become synonymous with charitable giving and community support in Houston. Through his creative and fun events, he has raised hundreds of thousands of dollars for various causes and brought the community together in a unique and impactful way. So if you ever find yourself in Houston, be sure to stop by and see what Mack is up to in the tower – you never know what amazing cause he may be supporting next.10. Mattress Mack's Tower Sleep-In for Houston SPCA