The iconic Serta mattress commercial featuring a flock of fluffy sheep has become a beloved and well-known symbol of the brand. The ad, aptly named "Counting Sheep," has been featured in countless TV commercials and has been used as a marketing tool for Serta for over 30 years. The catchy jingle and lovable sheep have become synonymous with a good night's sleep and have solidified Serta's position as a top mattress brand. But what makes this commercial so effective? Is it the cute and cuddly sheep? The catchy tune? Or is there something deeper behind the success of this marketing campaign? Let's dive in and take a look at the top 10 Serta mattress commercials featuring our favorite woolly friends.1. Serta Mattress Commercial with Sheep - Counting Sheep
The first Serta mattress commercial to feature the beloved sheep was the "Perfect Sleeper" ad. This commercial showcases the sheep bouncing and jumping on the mattress, demonstrating its durability and comfort. The slogan "you'll count more than sheep on a Serta Perfect Sleeper" emphasizes the quality and comfort of the mattress, making it a top choice for a good night's sleep. The use of the sheep in this commercial also reinforces the idea of counting sheep to fall asleep, a common practice for many people. By incorporating this well-known sleep tactic, Serta is able to connect with their audience and make their brand more relatable.2. Serta Mattress Commercial with Sheep - Perfect Sleeper
Next up is the "iComfort" commercial, which features the sheep in a variety of scenarios, including playing video games, lounging in a hammock, and even surfing. This ad highlights the cooling technology of the iComfort mattress, making it the perfect choice for hot sleepers. The use of the sheep in this commercial not only adds a touch of humor, but it also effectively demonstrates the versatility and comfort of the iComfort mattress. By showcasing the sheep in relatable, everyday situations, Serta is able to showcase the benefits of their product in a creative and entertaining way.3. Serta Mattress Commercial with Sheep - iComfort
Serta took their sheep out of the bedroom and into the city with this commercial, featuring the sheep roaming around busy city streets. The tagline "wherever you go, we go" emphasizes the portability and convenience of the Serta mattress, making it the perfect choice for those who are always on the go. The use of the sheep in this ad also adds a whimsical and playful element, making the commercial memorable and eye-catching. It's a clever way to showcase the durability and versatility of the Serta mattress, while also connecting with their audience on a more emotional level.4. Serta Mattress Commercial with Sheep - Sheep in the City
In this commercial, the sheep take a trip to outer space, showcasing the comfort and support of the Serta mattress even in the most extreme conditions. The tagline "the best night's sleep in any world" emphasizes the quality and reliability of the Serta brand. The use of the sheep in this ad also adds a touch of humor and creativity, making the commercial stand out from other mattress ads. By showcasing the sheep in an unexpected and unique setting, Serta is able to make their brand more memorable and appealing to their audience.5. Serta Mattress Commercial with Sheep - Sheep in Space
Bringing their sheep to the workplace, this commercial showcases the importance of a good night's sleep for productivity and success. The sheep are seen working hard in the office, but are able to relax and recharge on their Serta mattress at home. The use of the sheep in this commercial effectively demonstrates the connection between a good night's sleep and overall well-being. By incorporating relatable and everyday scenarios, Serta is able to connect with their audience and make their brand more relatable.6. Serta Mattress Commercial with Sheep - Sheep in the Office
In this commercial, the sheep are seen snuggled up in bed, emphasizing the comfort and coziness of the Serta mattress. The slogan "sleep like a lamb on a Serta" reinforces the idea of a peaceful and restful sleep on a comfortable mattress. The use of the sheep in this commercial also adds a touch of cuteness and charm, making the brand more appealing to a wide audience. By showcasing the sheep in their natural habitat, Serta is able to effectively demonstrate the comfort and quality of their mattresses.7. Serta Mattress Commercial with Sheep - Sheep in the Bedroom
Taking the sheep out of their usual setting, this commercial features the sheep in a store, shopping for a new mattress. The tagline "where to find the best night's sleep" emphasizes the convenience and accessibility of the Serta brand. The use of the sheep in this ad also adds a playful and humorous element, making the commercial more memorable and entertaining. By showcasing the sheep in a relatable and everyday setting, Serta is able to make their brand more approachable and appealing to their audience.8. Serta Mattress Commercial with Sheep - Sheep in the Store
In this commercial, the sheep are seen enjoying a picnic in the park, emphasizing the relaxation and comfort of the Serta mattress. The tagline "relax, rest, and repeat" reinforces the importance of a good night's sleep for overall well-being. The use of the sheep in this ad also adds a touch of nature and tranquility, making the brand more appealing to those who value a peaceful and restful sleep. By showcasing the sheep enjoying their time in the park, Serta is able to effectively demonstrate the comfort and quality of their mattresses.9. Serta Mattress Commercial with Sheep - Sheep in the Park
Finally, the sheep are taken out of their domesticated setting and into the wild in this commercial. The ad showcases the durability and resilience of the Serta mattress, even in the great outdoors. The slogan "wherever you roam, rest on a Serta" emphasizes the portability and convenience of the brand. The use of the sheep in this ad adds a touch of adventure and excitement, making the brand more appealing to those who lead an active lifestyle. By showcasing the sheep in the wild, Serta is able to effectively demonstrate the versatility and quality of their mattresses. Overall, the use of the sheep in Serta's mattress commercials has been a successful marketing strategy that has helped solidify the brand's position as a top choice for a good night's sleep. By using relatable and lovable characters, Serta is able to connect with their audience on a deeper level and make their brand more memorable and appealing. So the next time you see those fluffy sheep on your TV screen, remember that they're not just cute and cuddly, but they're also a powerful marketing tool for the Serta brand.10. Serta Mattress Commercial with Sheep - Sheep in the Wild