When it comes to advertising, companies are always looking for ways to stand out from the crowd. In the world of mattress commercials, one company has certainly accomplished that with their creative use of a purple egg. That's right, we're talking about the Purple Mattress Commercial Egg, which has become a viral sensation since its debut in 2016. Let's take a closer look at this unique ad campaign and how it has helped Purple Mattress become a household name in the bedding industry.Purple Mattress Commercial Egg - A Creative and Memorable Ad Campaign
The idea for the Purple Mattress Egg Commercial was born out of a need to differentiate the brand from its competitors. In a market saturated with traditional mattress ads featuring couples sleeping peacefully, Purple Mattress wanted to shake things up and grab the attention of potential customers. And what better way to do that than with a giant egg? The commercial features a man and woman lying on a Purple Mattress with a giant egg between them. As they toss and turn, the egg remains perfectly still, demonstrating the motion-isolating capabilities of the mattress. The ad ends with the tagline, "Isolate motion, not love," leaving viewers with a memorable and catchy phrase to associate with the brand.Purple Mattress Egg Commercial - The Birth of a Clever Idea
Since its debut, the Purple Mattress Egg Commercial has generated millions of views and shares across social media platforms. It has even been featured on popular talk shows and news outlets, further expanding its reach. The clever and humorous approach to showcasing the product has helped Purple Mattress stand out in a crowded market and establish a strong brand identity. But the ad's success goes beyond just views and shares. It has also translated into sales for Purple Mattress. The company reported a 170% increase in sales after the commercial aired, proving that a well-executed ad campaign can have a significant impact on the bottom line.The Impact of the Purple Mattress Egg Commercial
With the success of the first Purple Mattress Egg Commercial, the company has continued to use the same concept in their subsequent ads, with slight variations and improvements. In 2017, they released a new version featuring a Goldilocks-inspired storyline, where the egg remains undisturbed even as a restless sleeper tosses and turns. The following year, they released another ad featuring a giant egg as the main attraction at a "sleep convention." And in 2019, they released an ad featuring a giant egg being dropped from a crane onto a Purple Mattress, demonstrating the durability of the product.Purple Mattress Egg Commercial - The Evolution of an Iconic Ad
Five years after its debut, the Purple Mattress Egg Commercial continues to be a fan favorite and a powerful marketing tool for the company. It has even inspired other companies to get creative with their ads, with some using giant eggs and others using similar concepts to showcase their products. But perhaps the most significant impact of the ad is that it has helped Purple Mattress become a household name in the bedding industry. The company has grown from a small startup to a major player in the market, thanks in part to their unique and memorable ad campaigns.The Legacy of the Purple Mattress Egg Commercial
The Purple Mattress Egg Commercial has certainly made its mark in the world of advertising. It has successfully captured the attention of consumers, generated buzz and sales, and solidified the brand's identity. As long as the company continues to use creative and innovative marketing strategies, it's safe to say that the Purple Mattress Egg will continue to be an iconic symbol of the brand for years to come.In Conclusion