In a surprising move, popular mattress retailer Mattress Firm has announced its acquisition of Purple Innovation, the company behind the revolutionary Purple mattress. This acquisition is set to shake up the mattress industry, as two major players join forces to provide customers with even more options and innovation in the world of sleep.1. Mattress Firm Acquires Purple | Mattress Firm
1. Mattress Firm Acquires Purple
The news of Mattress Firm's acquisition of Purple Innovation was first announced through a press release on Business Wire. The press release stated that the merger will create a stronger and more diverse portfolio of products for customers, including the highly popular Purple mattress.2. Mattress Firm to Acquire Purple Innovation | Business Wire
Mattress Firm 2. Mattress Firm to Acquire Purple Innovation
Both Mattress Firm and Purple Innovation are known for their commitment to providing customers with high-quality, comfortable, and innovative sleep products. With this acquisition, customers can expect to see even more exciting developments and collaborations between the two companies in the future.3. Mattress Firm to Acquire Purple Innovation | Business Wire
Business Wire 3. Mattress Firm to Acquire Purple Innovation
The acquisition is also expected to expand Mattress Firm's reach, as Purple Innovation has a strong online presence and a loyal customer base. This means that customers can now purchase Purple products through Mattress Firm's extensive network of retail stores, as well as online through the company's website.4. Mattress Firm to Acquire Purple Innovation | Business Wire
Business Wire 4. Mattress Firm to Acquire Purple Innovation
The CEO of Purple Innovation, Joe Megibow, expressed his excitement about the merger, stating, "We are thrilled to join forces with Mattress Firm and bring our innovative products to even more customers. This partnership will allow us to continue to push the boundaries of sleep technology and provide customers with the best possible sleep experience."5. Mattress Firm to Acquire Purple Innovation | Business Wire
Business Wire 5. Mattress Firm to Acquire Purple Innovation
The Purple mattress has gained a cult-like following since its launch in 2016, thanks to its unique design and comfort features. The mattress is made with a patented hyper-elastic polymer grid that adapts to the body's shape, providing pressure relief and support for a comfortable night's sleep.6. Mattress Firm to Acquire Purple Innovation | Business Wire
Business Wire 6. Mattress Firm to Acquire Purple Innovation
With the merger, customers can expect to see even more innovation and advancements in sleep technology from Purple and Mattress Firm. This includes the development of new products and features that will enhance the overall sleep experience for customers.7. Mattress Firm to Acquire Purple Innovation | Business Wire
Business Wire 7. Mattress Firm to Acquire Purple Innovation
For customers who are already fans of the Purple mattress, this acquisition means that they can continue to enjoy the same high-quality product with the added convenience of purchasing it from their local Mattress Firm store. They can also take advantage of any promotions or deals offered by Mattress Firm.8. Mattress Firm to Acquire Purple Innovation | Business Wire
Business Wire 8. Mattress Firm to Acquire Purple Innovation
The merger has also sparked excitement and curiosity among customers who have yet to try the Purple mattress. With the added exposure and availability of the product through Mattress Firm, more people will have the opportunity to experience the unique and comfortable sleep that the Purple mattress provides.9. Mattress Firm to Acquire Purple Innovation | Business Wire
Business Wire 9. Mattress Firm to Acquire Purple Innovation
In conclusion, the acquisition of Purple Innovation by Mattress Firm is a significant development in the mattress industry that will benefit both companies and customers alike. With a shared commitment to providing the best sleep experience possible, this collaboration is sure to bring exciting and innovative products to the market for years to come.10. Mattress Firm to Acquire Purple Innovation | Business Wire
Business Wire 10. Mattress Firm to Acquire Purple Innovation
Is Mattress Firm the Owner of Purple Mattress?
The Truth Behind the Rumors
There has been a lot of speculation and confusion surrounding the ownership of Purple Mattress, with many people wondering if it is actually owned by the popular mattress retailer, Mattress Firm. To put it simply, the answer is no.
Mattress Firm does not own Purple Mattress.
In fact, Purple Mattress is an independent company that was founded by two brothers, Tony and Terry Pearce, in 2015.
How the Rumors Started
The confusion surrounding the ownership of Purple Mattress may stem from the fact that
Mattress Firm has a partnership with Purple Mattress
and sells their mattresses in their stores. This partnership began in 2018, when Purple Mattress started gaining popularity and recognition for their innovative mattress design. This led to a deal between the two companies, resulting in Purple Mattress products being sold in select Mattress Firm stores.
The Benefits of the Partnership
This partnership has been beneficial for both companies. For Purple Mattress, their products are now more widely available to consumers, making it easier for them to purchase their unique and highly sought-after mattresses. As for Mattress Firm, it has added a popular and innovative brand to their product line, giving customers more options and potentially increasing sales. However, this partnership does not equate to ownership.
The Independence of Purple Mattress
Despite the partnership with Mattress Firm, Purple Mattress remains an independent and privately owned company. They have their own team of engineers, designers, and manufacturing facilities, allowing them to maintain control over the quality and design of their products. This independence also means that they are not influenced or controlled by Mattress Firm in any way.
In Conclusion
While there may have been rumors and confusion surrounding the ownership of Purple Mattress, it is important to clarify that
Mattress Firm does not own Purple Mattress.
The two companies have a strategic partnership that benefits both parties, but Purple Mattress remains an independent and innovative company in the mattress industry. So if you're in the market for a Purple Mattress, you can rest assured that you will be purchasing from a unique and independent brand.
