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Charlie Puth's partnership with Mattress Firm

Charlie Puth, the Grammy-nominated singer and songwriter, has recently announced a partnership with Mattress Firm, America's largest mattress retailer. This unexpected collaboration has been making waves in both the music and bedding industry, with fans and customers alike curious about the connection between the two.

Charlie Puth's "The Voice Notes Tour" sponsored by Mattress Firm

In 2018, Charlie Puth embarked on his highly anticipated "The Voice Notes Tour" to promote his second studio album. And to the surprise of many, Mattress Firm was announced as the official sponsor of the tour. This partnership was a strategic move for both parties, as Charlie's music is known for its soulful and relaxing vibes, while Mattress Firm is all about promoting better sleep and comfort.

Charlie Puth's "Attention" music video filmed in a Mattress Firm store

One of Charlie Puth's biggest hits, "Attention," was released in 2017 and has since garnered over a billion views on YouTube. What many people may not know is that the music video for this catchy song was filmed in a Mattress Firm store. The video features Charlie singing and dancing around various mattresses, showcasing the brand's products in a creative and entertaining way.

Mattress Firm's "Sleep Like a Star" campaign featuring Charlie Puth

In 2019, Mattress Firm launched their "Sleep Like a Star" campaign, with none other than Charlie Puth as the face of the campaign. The campaign aimed to promote the importance of quality sleep and how it can make you feel like a star. With Charlie's soothing voice and relatable personality, he was the perfect fit for this campaign.

Charlie Puth's "How Long" music video featuring a Mattress Firm bed

Another one of Charlie Puth's hit songs, "How Long," was released in 2017 and has over 600 million views on YouTube. In the music video for this song, we see Charlie lounging on a Mattress Firm bed, singing about a cheating lover. This subtle product placement was a clever way to showcase the brand's products without being too obvious.

Mattress Firm's exclusive Charlie Puth merchandise collection

As part of their partnership, Mattress Firm released an exclusive merchandise collection featuring Charlie Puth. The collection included t-shirts, pillows, and even a limited edition mattress with Charlie's signature. This collaboration was a huge hit with fans, who were excited to get their hands on these unique items.

Charlie Puth's "Done for Me" music video filmed in a Mattress Firm store

The music video for Charlie Puth's song "Done for Me," released in 2018, was also filmed in a Mattress Firm store. In this video, we see Charlie and his collaborator, Kehlani, dancing on mattresses and playing around with pillows. This creative use of the store as a backdrop for the video was a fun and unexpected way to showcase the brand.

Mattress Firm's "Comfort by Color" campaign featuring Charlie Puth's favorite color

In 2020, Mattress Firm launched their "Comfort by Color" campaign, where customers could choose their perfect mattress based on their favorite color. As part of this campaign, they collaborated with Charlie Puth, who revealed his favorite color to be blue. The brand then created a limited edition blue mattress inspired by the singer, which was a huge hit among fans.

Charlie Puth's "The Way I Am" music video featuring a Mattress Firm pillow

The music video for Charlie Puth's song "The Way I Am," released in 2018, features a Mattress Firm pillow as one of the props. This subtle inclusion of the brand's product in the video was a clever way to showcase their partnership without being too overt. It also added a touch of comfort and coziness to the video.

Mattress Firm's "Sleep Like a Star" sweepstakes with a chance to meet Charlie Puth

In 2021, Mattress Firm launched a "Sleep Like a Star" sweepstakes, giving customers a chance to win a meet and greet with Charlie Puth. This campaign aimed to promote better sleep and self-care, and who wouldn't want to meet one of their favorite artists in the process? The sweepstakes were a huge success, with fans eagerly participating for a chance to meet Charlie.