One of the most iconic and memorable Serta mattress commercials is the "Counting Sheep" ad from 2000. This commercial features a flock of sheep jumping over a fence, one by one, as a soothing voiceover encourages viewers to "count sheep" to fall asleep. The ad ends with the tagline, "You'll sleep like a dream on a Serta mattress."1. Serta Mattress Commercial - "Counting Sheep" (2000)
1. Serta Mattress Commercial - "Counting Sheep" (2000)
In 2002, Serta released a new commercial in their "Sheep in the City" series. This ad features the same flock of sheep, but this time they are navigating through a busy city, trying to find the perfect mattress. The ad highlights Serta's commitment to comfort and quality, even in the hustle and bustle of city life.2. Serta Mattress Commercial - "Sheep in the City" (2002)
2. Serta Mattress Commercial - "Sheep in the City" (2002)
The following year, Serta continued the "Sheep in the City" series with a new ad featuring the sheep in a furniture store. As they try out different mattresses, one sheep comments, "This one's too hard," while another says, "This one's too soft." The ad ends with the sheep finding the perfect mattress at Serta, once again emphasizing the brand's commitment to comfort and quality.3. Serta Mattress Commercial - "Sheep in the City 2" (2003)
3. Serta Mattress Commercial - "Sheep in the City 2" (2003)
The third installment in the "Sheep in the City" series features the sheep in a department store, trying out different mattresses. As they doze off on a Serta mattress, they are transported into a dream world filled with clouds and rainbows, showcasing the dream-like comfort of sleeping on a Serta mattress.4. Serta Mattress Commercial - "Sheep in the City 3" (2004)
4. Serta Mattress Commercial - "Sheep in the City 3" (2004)
In 2005, Serta released a new ad in their "Sheep in the City" series, this time featuring the sheep in a high-end hotel. As they relax on a Serta mattress, they comment, "This is luxury," and "This is heaven." The ad highlights the premium quality of Serta mattresses and their ability to make any setting feel like a luxurious getaway.5. Serta Mattress Commercial - "Sheep in the City 4" (2005)
5. Serta Mattress Commercial - "Sheep in the City 4" (2005)
The fifth installment in the "Sheep in the City" series takes place in a sleep clinic, where the sheep are being monitored as they sleep on different mattresses. As they doze off on a Serta mattress, the sleep specialist exclaims, "Perfect REM cycles!" This ad showcases the scientifically proven benefits of sleeping on a Serta mattress.6. Serta Mattress Commercial - "Sheep in the City 5" (2006)
6. Serta Mattress Commercial - "Sheep in the City 5" (2006)
In 2007, Serta released a new ad in their "Sheep in the City" series, this time featuring the sheep in a spa. As they relax on a Serta mattress, they comment, "This is bliss," and "This is paradise." The ad highlights the relaxation and serenity that comes with sleeping on a Serta mattress.7. Serta Mattress Commercial - "Sheep in the City 6" (2007)
7. Serta Mattress Commercial - "Sheep in the City 6" (2007)
The seventh installment in the "Sheep in the City" series features the sheep in a furniture store once again. As they try out different mattresses, they comment, "This one's too lumpy," and "This one's too bumpy." The ad ends with the sheep finding the perfect support and comfort on a Serta mattress.8. Serta Mattress Commercial - "Sheep in the City 7" (2008)
8. Serta Mattress Commercial - "Sheep in the City 7" (2008)
In 2009, Serta released a new ad in their "Sheep in the City" series, this time featuring the sheep in a sleep study lab. As they sleep on a Serta mattress, their brainwaves are monitored and shown to be in a deep, restful state. This ad highlights the sleep-enhancing features of a Serta mattress.9. Serta Mattress Commercial - "Sheep in the City 8" (2009)
9. Serta Mattress Commercial - "Sheep in the City 8" (2009)
The final installment in the "Sheep in the City" series features the sheep in a hotel once again. As they relax on a Serta mattress, they comment, "This is perfect," and "This is amazing." The ad ends with the tagline, "Serta mattresses: where dreams come true," emphasizing the dream-like comfort of sleeping on a Serta mattress.10. Serta Mattress Commercial - "Sheep in the City 9" (2010)
10. Serta Mattress Commercial - "Sheep in the City 9" (2010)
Why Serta Mattress Commercials Appeal to Older Generations
The Comfort and Quality of Serta Mattresses
When it comes to choosing a mattress, comfort and quality are two of the most important factors that people consider. And for many older individuals, Serta mattresses have become the go-to choice for a good night's sleep. With their advanced technology and superior materials, Serta mattresses offer the perfect balance of support and softness, relieving any aches and pains that may come with age. This is why the brand's commercials often feature older individuals enjoying a peaceful and restful sleep on their Serta mattress.
Trust and Familiarity
Another reason why Serta mattress commercials appeal to older generations is due to the trust and familiarity that comes with the brand. Serta has been in the mattress industry for over 90 years, and many individuals have grown up sleeping on Serta mattresses. This long-standing reputation for quality and comfort has created a sense of trust and familiarity with the brand, making it a top choice for older generations looking for a reliable and comfortable mattress.
Targeted Advertising
Serta understands their target audience and tailors their commercials to appeal specifically to older generations. The use of relatable and authentic older individuals in their commercials creates a sense of connection and understanding between the brand and their target audience. This targeted advertising approach has proven successful, as many older individuals can see themselves in the commercials and feel drawn to the brand.
Emphasizing Health Benefits
As people age, their bodies may require more support and care. Serta mattress commercials often highlight the health benefits of their mattresses, such as improved spinal alignment, pressure point relief, and better sleep quality. These benefits are especially appealing to older individuals who may be experiencing age-related health issues and are looking for a mattress that can provide them with the necessary support and comfort.
In conclusion, Serta mattress commercials appeal to older generations for a variety of reasons. From the comfort and quality of their mattresses to targeted advertising and emphasis on health benefits, Serta has successfully captured the attention and loyalty of older individuals. So if you're looking for a mattress that can provide you with a good night's sleep, consider a Serta mattress, the trusted choice of older generations.
