Best 95+ Inspiring Mattress Firm Sales Tactics Most Outstanding In 2023

When it comes to buying a new mattress, one of the first places many people turn to is Mattress Firm. With over 3,500 stores across the United States, it's hard to miss this major mattress retailer. However, what many consumers may not realize is the aggressive sales tactics that Mattress Firm uses to make a sale. In this article, we will expose the top 10 sales tactics used by Mattress Firm and how you can avoid falling victim to them.

One of the most common sales tactics used by Mattress Firm is pressuring customers into making a purchase. From constant follow-up phone calls to high-pressure sales pitches, their goal is to make the sale at any cost. To avoid being pressured into buying at Mattress Firm, go into the store with a clear idea of what you want and don't be afraid to walk away if you feel uncomfortable.

Have you ever seen a Mattress Firm store with a sign claiming it's going out of business and offering huge discounts? While this may seem like a great deal, it's actually just a sales tactic used by the company. Mattress Firm has been known to use this tactic to create a sense of urgency and entice customers to make a purchase. However, in reality, the store is not actually closing and the prices are not as low as they seem.

Another common sales tactic used by Mattress Firm is their deceptive pricing strategies. They often advertise a "sale" or "discounted" price, but in reality, the price is still much higher than what other retailers offer for the same product. Mattress Firm also uses confusing pricing structures, making it difficult for customers to compare prices and know if they are getting a good deal.

Mattress Firm's sales tactics are not just aggressive, but they also play into the psychology of consumers. They use tactics such as creating a sense of urgency, scarcity, and fear of missing out to persuade customers to make a purchase. By understanding these tactics, you can better protect yourself from falling for them.

One of the main reasons why customers feel pressured into buying at Mattress Firm is due to their pushy sales associates. These employees are trained to use high-pressure sales techniques and upsell customers on more expensive products. They may also try to convince you that you need certain features or warranties that you don't actually need.

When purchasing a mattress at Mattress Firm, be aware of the hidden fees and charges that may be added to your purchase. These can include delivery fees, set-up fees, and removal fees for your old mattress. These fees can quickly add up and make your "discounted" mattress not such a great deal after all.

Another tactic used by Mattress Firm is their misleading advertising. They often advertise "free" gifts or "bonus" items with the purchase of a mattress, but in reality, these items are not actually free. They may be included in the overall price of the mattress or require you to purchase additional products to receive the "free" item.

When you walk into a Mattress Firm store, you may feel like you're in a high-pressure environment. This is because the company sets high sales goals for their employees and uses tactics to create a sense of urgency and fear of missing out. Don't let this environment sway you into making a purchase that you're not comfortable with.

If you do decide to shop at Mattress Firm, don't be afraid to negotiate for a better deal. You can use their aggressive sales tactics to your advantage by asking for a lower price or additional discounts. You can also research prices at other retailers and use that as leverage to negotiate a better deal.