Best Of 54+ Beautiful Mattress Firm 9 11 Commercial Voted By The Construction Association

On the 20th anniversary of the tragic events of 9/11, many companies and brands took to social media to pay their respects and honor the lives lost. However, one particular advertisement from Mattress Firm has caused a wave of backlash and outrage.

The commercial, which was released on their social media accounts, shows two mattress towers stacked together with the caption "20 years later, we will never forget." The image was accompanied by a promotional offer for a "twin towers" sale on mattresses.

The insensitivity and lack of tact in the ad quickly sparked outrage among social media users, with many calling it "disrespectful" and "tone-deaf." The timing of the ad, along with the use of the twin towers for a mattress sale, was seen as highly inappropriate and offensive.

As the backlash continued to grow, Mattress Firm issued a statement apologizing for the ad and acknowledging the insensitivity of their actions. They claimed that the advertisement was not meant to be offensive and that they were trying to pay tribute to the victims of 9/11.

However, many were not satisfied with the apology, with some calling for a boycott of the brand. The controversy also sparked discussions about the appropriate ways to remember and honor the events of 9/11, and the responsibility of companies in doing so.

The backlash and criticism towards Mattress Firm's 9/11 commercial did not die down quickly. Many social media users continued to share their anger and disappointment with the brand, with some even creating memes and parodies of the ad.

The use of a national tragedy for a promotional sale was seen as highly insensitive and disrespectful by many, and the negative feedback towards the brand continued to pour in.

Not only did the commercial receive criticism from the general public, but it also faced backlash from other companies and organizations. The 9/11 Memorial and Museum released a statement condemning Mattress Firm's ad, stating that "using the events of 9/11 to sell mattresses is exploitative and tasteless."

Other brands also took to social media to express their disappointment and call out Mattress Firm for their insensitivity. The backlash and criticism towards the brand continued to grow, with many demanding a sincere and meaningful apology.

In the midst of the controversy, some social media users also pointed out that this was not the first time Mattress Firm has faced backlash for their marketing tactics. In 2016, they received criticism for a commercial that referenced the 2015 Charleston church shooting.

The repeated insensitivity in their advertisements sparked even more outrage and criticism towards the brand, with many questioning their values and ethics.

The outrage towards Mattress Firm's 9/11 commercial did not go unnoticed by the brand. They released a second statement, this time offering a more sincere apology and stating that they would be removing the ad from all their platforms.

The brand also announced that they would be making a donation to the 9/11 Memorial and Museum, as a way to show their remorse and support for the victims and their families.

The controversy surrounding Mattress Firm's 9/11 commercial shed light on the responsibility of companies when it comes to marketing and advertising. Many questioned the lack of sensitivity and awareness in the creation and approval of the ad, and the impact it can have on their brand image.

The incident also sparked conversations about the appropriate ways to remember and honor national tragedies, and the importance of being respectful and mindful in doing so.

In the end, Mattress Firm's 9/11 commercial caused more harm than good for the brand. The negative feedback and backlash towards the ad overshadowed any potential sales or attention it may have garnered.

The incident serves as a reminder for companies to be thoughtful and considerate in their marketing strategies, and to always be aware of the impact their actions can have on their audience. As for Mattress Firm, it will take more than a donation and a statement to regain the trust and respect of their customers.