In a surprising move, global retail giant Steinhoff International has acquired the popular American mattress retailer Mattress Firm. The acquisition, which was finalized in late 2016, has caused quite a stir in the retail industry and has positioned Steinhoff as a major player in the American market.Steinhoff Acquires Mattress Firm
The acquisition of Mattress Firm by Steinhoff marks a significant expansion for the South African-based company. Founded in 1964, Steinhoff has grown rapidly over the years, acquiring various retail brands around the world. With this latest acquisition, Steinhoff now has a strong foothold in the American market and is poised for even further growth and success.Steinhoff's Acquisition of Mattress Firm
Mattress Firm, which was founded in 1986, has become a household name in the United States with over 3,500 stores across the country. The company is known for its wide selection of mattresses and competitive prices, making it a popular choice for consumers. With the backing of Steinhoff, Mattress Firm is expected to continue its success and expand even further.Mattress Firm Acquired by Steinhoff
The acquisition of Mattress Firm by Steinhoff is being hailed as a merger rather than a takeover. This is because Mattress Firm will continue to operate under its own brand and management, while also gaining access to Steinhoff's global resources and expertise. This partnership is expected to bring mutual benefits to both companies and strengthen their positions in the competitive retail market.Steinhoff and Mattress Firm Merger
The purchase of Mattress Firm by Steinhoff was a strategic move to expand their presence in the American market. With the mattress industry growing steadily in the US, Steinhoff saw an opportunity to enter the market and establish themselves as a leading player. The purchase of Mattress Firm also allows Steinhoff to diversify their product offerings and reach a wider customer base.Steinhoff's Purchase of Mattress Firm
The acquisition of Mattress Firm by Steinhoff has been met with mixed reactions. While many see it as a smart move for both companies, others are concerned about the potential changes to Mattress Firm's brand and operations. However, Steinhoff has assured that they will not make any drastic changes and will work closely with Mattress Firm to ensure a smooth transition.Mattress Firm Bought by Steinhoff
With the completion of the acquisition, Steinhoff has officially taken over Mattress Firm. This means that Steinhoff now owns all of Mattress Firm's assets and operations. The acquisition has also brought Steinhoff's total number of stores to over 9,000, solidifying its position as a major player in the global retail industry.Steinhoff Takes Over Mattress Firm
The acquisition process between Steinhoff and Mattress Firm started in August 2016 and was finalized in November of the same year. During this time, there were speculations and rumors about potential buyers for Mattress Firm, but ultimately, Steinhoff came out on top. The successful completion of the acquisition is a testament to Steinhoff's determination and strategic planning.Steinhoff Completes Acquisition of Mattress Firm
With the acquisition, Mattress Firm has officially joined the Steinhoff family of retail brands. This includes other well-known names such as Conforama in Europe and Pepkor in Africa. The addition of Mattress Firm to this list further strengthens Steinhoff's global presence and solidifies its position as a top player in the retail industry.Mattress Firm Joins Steinhoff Family
Steinhoff's acquisition of Mattress Firm is just one of many moves the company has made to expand its reach and portfolio. With a strong focus on strategic acquisitions, Steinhoff has been able to grow exponentially over the years and establish itself as a global leader in the retail industry. The addition of Mattress Firm to its list of acquisitions is a testament to Steinhoff's continued success and growth.Steinhoff Expands with Mattress Firm Acquisition