When it comes to mattress commercials, we often see the same old formula - a couple sleeping peacefully on a comfortable bed, accompanied by a soothing voiceover and some convincing statistics. However, Purple Mattress has taken a completely different approach with their egg drop test commercial, which has gained widespread attention and praise. Let's take a closer look at this bold and unconventional marketing strategy.Purple Mattress Egg Drop Test Commercial: A Creative and Unconventional Approach to Mattress Advertising
In 2016, Purple Mattress released a commercial showcasing their unique and innovative mattress design. But instead of using the traditional methods of demonstrating comfort and support, they decided to put their mattress to the ultimate test - the human egg drop. The commercial starts with a man sitting on the edge of a tall building, holding an egg in his hand. He then proceeds to drop the egg onto a slab of the Purple Mattress, which is placed on the ground. To everyone's surprise, the egg remains intact, proving the mattress's incredible ability to absorb pressure and impact.The Story Behind the Purple Mattress Egg Drop Test Commercial
One of the reasons why this commercial is so effective is because it highlights the unique technology behind Purple Mattress. Their mattresses are made with a hyper-elastic polymer grid, which is designed to distribute weight evenly and relieve pressure points. This is what makes it possible for an egg to withstand a 100-foot drop onto the mattress without breaking. In addition to the impressive technology, the commercial also showcases the durability and strength of the Purple Mattress. Not only does it absorb impact, but it also bounces back to its original shape, ensuring long-lasting comfort and support for its users.Purple Mattress Commercial Egg Drop: How Does It Work?
The release of the Purple Mattress Egg Drop Test Commercial caused quite a stir in the mattress industry. It quickly went viral and gained millions of views, generating a lot of buzz and interest in the brand. This unconventional approach to advertising not only caught the attention of potential customers, but also earned the company numerous awards and recognition in the advertising world. Moreover, the commercial sparked a trend of mattress companies using unconventional methods to showcase their product's features. From dropping bowling balls to having a hippopotamus jump on the mattress, it seems like everyone is trying to come up with their own unique and attention-grabbing way to showcase their product.Purple Mattress Egg Drop Test: The Impact on the Market
So why did this commercial become such a success? The answer lies in its creativity and ability to capture people's attention. By using an unconventional and unexpected method, Purple Mattress was able to stand out in a crowded market and create a memorable impact on their audience. In addition, the commercial effectively showcases the brand's key selling points - its unique technology, durability, and strength. By actually showing the product in action, it creates a sense of trust and credibility in the brand.Why the Purple Mattress Egg Drop Test Commercial is a Success
The Purple Mattress Egg Drop Test Commercial is a prime example of how thinking outside the box can pay off in marketing. By taking a bold and creative approach, Purple Mattress was able to capture the attention of their audience and stand out in a competitive market. This commercial not only helped the brand gain widespread recognition, but also set a new standard for unconventional and impactful advertising in the mattress industry.In Conclusion