Sleepy's Becomes Mattress Firm: What You Need to Know
If you've recently been mattress shopping, you may have noticed some changes in the industry. One major change that has caught the attention of many customers is the merger between Sleepy's and Mattress Firm. This unexpected move has left many wondering what will happen to their beloved Sleepy's stores and how the merger will impact the mattress industry as a whole. Let's take a closer look at the top 10 things you need to know about Sleepy's becoming Mattress Firm.
Sleepy's Becomes Mattress Firm: What You Need to Know
How Sleepy's Became Mattress Firm: A Timeline
The merger between Sleepy's and Mattress Firm was announced in November 2015, but the process began long before then. Sleepy's, a family-owned business founded in 1931, was one of the largest mattress retailers in the United States. In 2014, Mattress Firm acquired Sleepy's for $780 million, making it the largest mattress retailer in the country.
How Sleepy's Became Mattress Firm: A Timeline
From Sleepy's to Mattress Firm: What Customers Can Expect
With the merger, customers can expect to see some changes in their local Sleepy's stores. The rebranding process began in 2016 and by 2017, all Sleepy's stores had been converted to Mattress Firm stores. This means that customers will now have access to a wider selection of brands and products at their local Mattress Firm.
From Sleepy's to Mattress Firm: What Customers Can Expect
Why Did Sleepy's Merge with Mattress Firm?
The merger between Sleepy's and Mattress Firm was a strategic move for both companies. Sleepy's, with its strong presence in the Northeast, was a perfect fit for Mattress Firm's expansion plans. On the other hand, Sleepy's was struggling with financial challenges and the merger with Mattress Firm provided much needed financial stability.
Why Did Sleepy's Merge with Mattress Firm?
The History of Sleepy's and Mattress Firm
Sleepy's and Mattress Firm have a long history in the mattress industry. Sleepy's was founded in 1931 and grew to become one of the largest mattress retailers in the country. Mattress Firm, on the other hand, was founded in 1986 and quickly expanded to become one of the largest specialty mattress retailers in the United States. The merger between these two giants has created a powerhouse in the mattress industry.
The History of Sleepy's and Mattress Firm
What Changes Can Customers Expect After Sleepy's Becomes Mattress Firm?
After Sleepy's becomes Mattress Firm, customers can expect to see a wider selection of brands and products at their local Mattress Firm stores. The rebranding process has also brought changes in pricing and marketing strategies. Customers may also see changes in customer service and store layouts as Mattress Firm implements their best practices across all locations.
What Changes Can Customers Expect After Sleepy's Becomes Mattress Firm?
How the Sleepy's and Mattress Firm Merger Affects the Mattress Industry
The merger between Sleepy's and Mattress Firm has had a significant impact on the mattress industry. With this consolidation, Mattress Firm has become the largest mattress retailer in the country, giving them more control over pricing and market trends. This could potentially lead to changes in the competitive landscape of the industry.
How the Sleepy's and Mattress Firm Merger Affects the Mattress Industry
What Happened to Sleepy's Stores After the Merger with Mattress Firm?
After the merger with Mattress Firm, all Sleepy's stores were rebranded as Mattress Firm stores. This means that all Sleepy's locations now offer the same products and services as Mattress Firm stores. This rebranding process was completed in 2017, and customers can now find their closest Mattress Firm store in place of their old Sleepy's location.
What Happened to Sleepy's Stores After the Merger with Mattress Firm?
How the Sleepy's and Mattress Firm Merger Impacts Employees
The merger between Sleepy's and Mattress Firm not only affects customers and the industry, but also the employees of both companies. In the initial stages of the merger, there were some layoffs and restructuring. However, the merger has also created new job opportunities within the expanded Mattress Firm company.
How the Sleepy's and Mattress Firm Merger Impacts Employees
What Customers Should Know About the Sleepy's and Mattress Firm Merger
As a customer, the most important thing to know about the Sleepy's and Mattress Firm merger is that you now have access to a wider selection of products and brands at your local Mattress Firm store. The rebranding process is complete, and you can expect to see changes in pricing, marketing, and customer service strategies. Ultimately, the merger between these two industry giants aims to provide customers with a better shopping experience and a stronger company for the future.
What Customers Should Know About the Sleepy's and Mattress Firm Merger
The Rise of Mattress Firm: From Sleepys to a Household Name
Transforming the Sleeping Experience
In recent years, the mattress industry has seen a major shift in consumer preferences. The focus on the importance of sleep and its impact on overall health has led to an increase in demand for high-quality mattresses. This demand has also brought about a surge in competition among mattress companies, with one brand standing out in particular –
Mattress Firm
. But how did this brand come to dominate the market and what was its journey to success? Let's take a closer look at the evolution of Mattress Firm and its acquisition of one of its main competitors,
Sleepys
.
The History of Mattress Firm
Founded in 1986, Mattress Firm started as a small store in Houston, Texas, offering a limited selection of mattresses. However, with a focus on providing exceptional customer service and a wide range of affordable options, the brand quickly expanded and gained a loyal following. By the early 2000s, Mattress Firm had over 200 stores across the United States and became a household name in the mattress industry.
The Acquisition of Sleepys
In 2016, Mattress Firm announced its acquisition of Sleepys, one of its main competitors in the mattress market. This move not only allowed Mattress Firm to expand its reach to over 3,500 stores in 48 states, but it also solidified its position as the largest specialty mattress retailer in the United States. The acquisition also allowed Mattress Firm to offer customers a wider range of products and prices, catering to different preferences and budgets.
The Rebranding of Sleepys to Mattress Firm
Following the acquisition, Sleepys stores were rebranded and transformed into Mattress Firm stores. This allowed Mattress Firm to showcase its wide selection of mattresses, including popular brands such as
Serta
,
Sealy
, and
Simmons
. The rebranding also brought a fresh and modern look to the former Sleepys stores, aligning them with Mattress Firm's established brand image.
The Continued Success of Mattress Firm
Today, Mattress Firm continues to dominate the mattress market, offering customers a variety of options to meet their individual needs and preferences. With a focus on providing quality products and exceptional customer service, the brand has solidified its position as a household name in the mattress industry. From its humble beginnings in Houston to its nationwide presence, Mattress Firm has truly transformed the sleeping experience for millions of customers.
In conclusion, the acquisition of Sleepys by Mattress Firm has been a major turning point in the brand's journey to success. With its commitment to providing quality products and exceptional customer service, Mattress Firm has become a leading name in the mattress industry and shows no signs of slowing down. So the next time you're in need of a good night's sleep, look no further than Mattress Firm for all your mattress needs.
