In an ever-changing retail landscape, Mattress Firm's Jarred Haas is determined to stay ahead of the curve. As the Chief Retail Officer of the popular mattress retailer, Haas is responsible for overseeing the company's brick and mortar stores and finding innovative ways to attract and retain customers. In a recent interview with Bisnow, Haas shared his insights on the future of retail and how Mattress Firm is adapting to the evolving industry.Bisnow: Mattress Firm's Jarred Haas on the Future of Retail
With the rise of e-commerce and the increasing popularity of online shopping, many traditional retailers are struggling to stay afloat. However, Haas believes that there is still a place for physical stores in the retail world. He states, "There's always going to be a need for that human touch, that face-to-face interaction. We just have to make sure we're providing an experience that's worth leaving the comfort of your home for."Mattress Firm's Jarred Haas on the Future of Retail | Bisnow
One of the ways Mattress Firm is enhancing the in-store experience is by incorporating technology into their stores. From virtual reality simulations to interactive displays, Haas and his team are finding new ways to engage customers and make the shopping process more enjoyable. He notes, "We want to create an experience that's not just about buying a mattress, but also about learning and exploring different options."Jarred Haas, Mattress Firm | Bisnow
Another challenge that traditional retailers face is the growing trend of showrooming, where customers visit a physical store to test out a product, but then purchase it online for a lower price. Haas acknowledges this issue but is focused on creating a seamless omni-channel experience for customers. He explains, "We want to make sure that whether you're shopping in-store or online, you have the same experience and feel confident in your purchase."Mattress Firm's Jarred Haas on the Future of Retail | Bisnow
While technology and e-commerce are important aspects of the future of retail, Haas also emphasizes the importance of human connection. He believes that building relationships with customers is crucial for the success of brick and mortar stores. He says, "We want to create an emotional connection with our customers and make sure they feel taken care of."Jarred Haas, Mattress Firm | Bisnow
As for the future of Mattress Firm, Haas is focused on expanding their product offerings and evolving with the changing needs of customers. This includes introducing new mattress technologies and incorporating sustainable and eco-friendly options. He also sees potential for partnerships and collaborations with other retailers in order to provide a more well-rounded shopping experience for customers.Mattress Firm's Jarred Haas on the Future of Retail | Bisnow
In conclusion, Haas and Mattress Firm are not shying away from the challenges of the retail industry, but instead, they are embracing them and finding ways to innovate and thrive. With a customer-centric approach and a willingness to adapt, Haas is confident that Mattress Firm will continue to be a leader in the ever-changing retail landscape.Jarred Haas, Mattress Firm | Bisnow