When Purple Mattress released their Sasquatch ad during the 2018 Super Bowl, they had no idea it would become one of the most talked-about commercials of the year. The ad featured a Sasquatch trying out various mattresses in a store before finally settling on the Purple Mattress as the most comfortable option. It was a simple, humorous concept, but it struck a chord with audiences and quickly went viral. Purple Mattress Sasquatch Adweek: The Story Behind the Viral Ad
Purple Mattress Sasquatch Adweek: The Story Behind the Viral Ad
The Sasquatch ad was the brainchild of Purple Mattress's advertising agency, Adweek. They wanted to create a commercial that would stand out during the highly competitive Super Bowl advertising space. The team spent months brainstorming and testing different ideas before finally settling on the Sasquatch concept. Purple Mattress Sasquatch Adweek: The Making of a Memorable Commercial
Purple Mattress Sasquatch Adweek: The Making of a Memorable Commercial
As soon as the Sasquatch ad aired during the Super Bowl, it started gaining traction on social media. People were sharing it, quoting it, and creating memes out of it. The ad's humor and relatable message resonated with viewers, making it an instant hit. How Purple Mattress's Sasquatch Ad Became an Internet Sensation
How Purple Mattress's Sasquatch Ad Became an Internet Sensation
The Sasquatch ad not only went viral, but it also increased Purple Mattress's brand awareness. Before the ad, the company was relatively unknown, but the ad's success put them on the map. It also helped differentiate them from their competitors by showcasing their unique and quirky brand identity. The Impact of Purple Mattress's Sasquatch Ad on Brand Awareness
The Impact of Purple Mattress's Sasquatch Ad on Brand Awareness
The Sasquatch ad was a huge success for Purple Mattress, both in terms of brand awareness and sales. The company saw a significant increase in website traffic and sales following the ad's release. It also won several advertising awards, further solidifying its success. The Success of Purple Mattress's Sasquatch Ad: A Case Study
The Success of Purple Mattress's Sasquatch Ad: A Case Study
Before the Sasquatch ad, Purple Mattress had released several other commercials, including one featuring Goldilocks. However, it was the Sasquatch ad that truly put them on the map and became the cornerstone of their advertising strategy. It showed the company's ability to think outside the box and create memorable and effective ads. The Evolution of Purple Mattress's Advertising Strategy: From Goldilocks to Sasquatch
The Evolution of Purple Mattress's Advertising Strategy: From Goldilocks to Sasquatch
The Sasquatch ad's success can be attributed, in part, to its clever use of humor. By making the Sasquatch the star of the ad and using relatable situations, Purple Mattress was able to connect with their audience in a lighthearted and entertaining way. This approach also helped the ad stand out from other more serious and traditional mattress commercials. The Role of Humor in Purple Mattress's Sasquatch Ad
The Role of Humor in Purple Mattress's Sasquatch Ad
The Sasquatch ad is a prime example of the power of viral marketing. By creating a relatable and shareable ad, Purple Mattress was able to reach a wide audience and generate buzz around their brand. The success of the ad also shows the importance of creativity and originality in advertising, as well as the impact of social media in amplifying a message. The Power of Viral Marketing: Lessons from Purple Mattress's Sasquatch Ad
The Power of Viral Marketing: Lessons from Purple Mattress's Sasquatch Ad
The Sasquatch ad not only entertained audiences, but it also had a direct impact on Purple Mattress's sales. The ad's humorous and relatable nature made viewers more likely to consider the brand when shopping for a mattress. It also helped position Purple Mattress as a fun and approachable company, making them more appealing to potential customers. How Purple Mattress's Sasquatch Ad Captivated Audiences and Boosted Sales
How Purple Mattress's Sasquatch Ad Captivated Audiences and Boosted Sales
The success of Purple Mattress's Sasquatch ad had a ripple effect on the mattress industry. Other companies started taking note of the power of viral marketing and began incorporating humor and creativity into their own advertising strategies. The Sasquatch ad also helped elevate Purple Mattress's reputation within the industry, making them a top competitor in the highly competitive mattress market. The Impact of Purple Mattress's Sasquatch Ad on the Mattress Industry
The Impact of Purple Mattress's Sasquatch Ad on the Mattress Industry
The Power of Purple: A Revolutionary Mattress for Sasquatch and Humans Alike
Introducing the Purple Mattress Sasquatch Ad Campaign
When it comes to designing a home, the most important element is often overlooked: the mattress. After all, a good night's sleep is crucial for a happy and healthy life. That's where Purple, a company known for their innovative and game-changing mattresses, comes in. And their latest ad campaign, featuring the elusive and iconic Sasquatch, is turning heads and changing the game in the world of house design.
Purple has always been known for their unique and revolutionary mattresses.
Their patented Purple Grid technology provides the perfect balance of comfort and support, making it the ideal mattress for all body types and sleep styles. But their newest campaign takes it one step further by featuring the beloved and mysterious Sasquatch in their advertisements.
Why Sasquatch?
You may be wondering, why would a mattress company choose to feature a mythical creature in their ads? Well, it's simple really. Just like the Sasquatch, Purple mattresses are a rare and elusive find.
They provide a level of comfort and support that is unmatched by any other mattress on the market.
And just like the Sasquatch, once you experience the Purple mattress, you'll never want to go back to your old, outdated mattress.
But it's not just about the Sasquatch's charm and intrigue.
The ad campaign is also a play on the fact that the Purple mattress is perfect for all body types, including for those who may be larger or taller, just like Sasquatch.
The Purple Grid technology is designed to adapt to and support any body shape, making it the perfect mattress for humans and Sasquatch alike.
Revolutionizing House Design
The Purple mattress Sasquatch ad campaign is not just about selling mattresses. It's about
changing the way we think about house design and the importance of a good mattress.
A comfortable and supportive mattress is the foundation of a good night's sleep, which in turn, is the foundation of a happy and healthy life. By featuring the Sasquatch, a creature often associated with nature and the great outdoors, Purple is reminding us to prioritize our sleep and the comfort of our homes.
In conclusion, the Purple mattress Sasquatch ad campaign is much more than just a clever marketing strategy.
It's a reminder to invest in a mattress that will truly change the way you sleep and ultimately, your overall wellbeing.
And with the added charm and humor of the Sasquatch, it's a campaign that is sure to stick in our minds and hearts for years to come. So if you're ready to revolutionize your house design and get the best night's sleep of your life,
look no further than Purple and their iconic Purple Grid technology.
