The Purple Mattress Egg Commercial has become an iconic and memorable advertisement in the world of mattresses. This clever and unique marketing strategy has captured the attention of millions, making the Purple Mattress brand a household name. In this article, we will dive deeper into the top 10 reasons why this commercial has been so successful.The Iconic Purple Mattress Egg Commercial: A Creative and Hilarious Marketing Strategy
One of the main reasons why the Purple Mattress Egg Commercial has been so successful is due to its clever use of humor. The commercial is able to make people laugh while still showcasing the innovative design and comfort of the Purple Mattress. This lighthearted approach has made the brand more relatable and memorable.1. The Power of Humor
The concept of using raw eggs to demonstrate the pressure-relieving properties of the Purple Mattress is not only creative but also memorable. It is a unique way to showcase the product's benefits and stands out from traditional mattress commercials. This concept has become synonymous with the Purple Mattress brand and has helped it stand out in a crowded market.2. Creative and Memorable Concept
The Purple Mattress Egg Commercial is targeted towards a younger and more tech-savvy audience. With its humorous and quirky tone, the commercial appeals to millennials and Gen Z, who are more likely to make purchases based on brand personality and values. This targeted approach has helped Purple Mattress attract a loyal customer base.3. Targeted towards the Right Audience
Mattress commercials are known for being dull and unexciting. The Purple Mattress Egg Commercial goes against this norm and creates a memorable and entertaining experience for viewers. By breaking away from traditional mattress commercials, Purple Mattress has been able to capture the attention of potential customers who are tired of the same old advertising tactics.4. Goes Against Traditional Mattress Commercials
The scenario depicted in the Purple Mattress Egg Commercial is relatable and realistic. We have all struggled with finding the right mattress that provides both comfort and support. By showcasing how the Purple Mattress can alleviate this common struggle, the commercial resonates with viewers and makes them consider purchasing the product.5. Relatable and Realistic Scenario
The use of bold and eye-catching colors in the commercial, such as purple and yellow, makes it stand out and grab the attention of viewers. These colors are also associated with creativity, innovation, and fun, which aligns with the overall brand image of Purple Mattress.6. Bold and Eye-Catching Colors
The catchy jingle used in the Purple Mattress Egg Commercial has become a hallmark of the brand. It is simple, easy to remember, and adds to the overall lighthearted and fun tone of the commercial. This jingle has become so popular that it has been parodied and used in memes, further increasing the brand's exposure.7. Memorable Jingle
Purple Mattress has utilized the power of influencers to promote their brand and the Egg Commercial. By collaborating with popular YouTubers and social media personalities, they have been able to reach a wider audience and increase brand awareness. This influencer marketing strategy has been particularly successful in targeting the younger demographic.8. Utilization of Influencers
The Purple Mattress Egg Commercial not only showcases the product's benefits but also highlights its unique and innovative design. The use of hyper-elastic polymer and the Purple Grid sets the mattress apart from its competitors, making it a desirable option for those looking for a comfortable and supportive sleep surface.9. Unique and Innovative Product