With the rise of online shopping, it's no surprise that the mattress industry has also seen a significant increase in e-commerce sales. In fact, 15% of all mattress sales now come from online purchases. This number is only expected to continue to grow as more and more consumers turn to the convenience of online shopping.1. E-commerce sales of mattresses account for 15% of total mattress sales
The demand for online mattresses has skyrocketed in the past year, with a 45% increase in sales. This can be attributed to a variety of factors, including the convenience of online shopping, the wide variety of options available, and the ability to easily compare prices and reviews.2. Online mattress sales have increased by 45% in the past year
Before making a big purchase like a mattress, it's natural for consumers to do their research. And with the internet at our fingertips, it's no surprise that 80% of mattress shoppers turn to online research before making a decision. This can include reading reviews, comparing prices, and researching different mattress brands and types.3. 80% of mattress shoppers research online before making a purchase
One of the main reasons why online mattress sales have become so popular is the cost savings. On average, an online mattress costs $1,000, while the same mattress may cost $700 in-store. This price difference can be attributed to the lack of overhead costs for online retailers and the ability to cut out the middleman.4. The average online mattress sale is $1,000, compared to $700 in-store
The trend of online mattress sales shows no signs of slowing down. In fact, experts predict that by 2025, 30% of all mattress sales will be made online. This further solidifies the importance of having a strong online presence for mattress retailers.5. Online mattress sales are expected to reach 30% of total sales by 2025
The younger generation of consumers, also known as millennials, are known for their love of technology and convenience. So it's no surprise that 70% of them prefer to buy mattresses online rather than in-store. This demographic is a key target for online mattress retailers, and catering to their preferences can lead to significant sales.6. 70% of millennials prefer to buy mattresses online
When it comes to online mattress sales, direct-to-consumer brands are leading the way. These companies have cut out the traditional mattress store model and sell directly to consumers through their websites. Some of the most well-known direct-to-consumer mattress brands include Casper, Purple, and Nectar.7. Online mattress sales are dominated by direct-to-consumer brands
As mentioned before, Casper, Purple, and Nectar are among the top players in the online mattress industry. These brands have gained popularity for their high-quality mattresses, affordable prices, and convenient online shopping experience. Other notable online mattress retailers include Leesa, Tuft & Needle, and Saatva.8. The top online mattress retailers are Casper, Purple, and Nectar
While online mattress sales have gained popularity across the country, they are most prevalent in urban areas. This can be attributed to the higher population density and the convenience of online shopping in these areas. However, as the trend continues to grow, we can expect to see an increase in online mattress sales in suburban and rural areas as well.9. Online mattress sales are highest in urban areas
The COVID-19 pandemic has had a significant impact on the way we shop, and the mattress industry is no exception. With many brick and mortar stores closed or operating at limited capacity, consumers have turned to online shopping for their mattress needs. This has led to a surge in online mattress sales, further solidifying the importance of having a strong online presence for mattress retailers.10. The COVID-19 pandemic has led to a surge in online mattress sales