India's online mattress market has been growing rapidly in recent years, with more and more people choosing to purchase their mattresses online. This trend can be attributed to the convenience and affordability that online shopping offers, as well as the wide range of options available. Let's take a look at the top 10 online mattress sales statistics in India.Online Mattress Sales Statistics India
Online Mattress Sales Statistics India
The online mattress market in India is dominated by a few major players, with a few smaller brands also gaining traction. The top 10 online mattress brands in India include SleepyCat, Wakefit, Kurlon, Centuary, Sleepwell, Restonic, Springfit, Duroflex, Coirfit, and Peps. These brands offer a variety of mattresses to cater to different needs and budgets.Top 10 Online Mattress Brands in India
Top 10 Online Mattress Brands in India
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According to a recent report by RedSeer Consulting, the online mattress market in India is expected to reach a market size of $200 million by 2020, with a 30-40% growth rate. This indicates a significant market share of online mattress sales in India, as compared to traditional brick-and-mortar stores.Market Share of Online Mattress Sales in India
Market Share of Online Mattress Sales in India
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The online mattress market in India has been growing at a rapid pace, with a 100%+ growth rate in the last two years. This growth can be attributed to the increasing popularity of online shopping, as well as the COVID-19 pandemic, which has forced people to stay indoors and rely on online purchases for their needs.Online Mattress Sales Growth in India
Online Mattress Sales Growth in India
The revenue generated from online mattress sales in India is expected to reach $200 million by 2020, with a significant increase from the $90 million revenue generated in 2019. This indicates a growing demand for online mattresses in the Indian market.Online Mattress Sales Revenue in India
Online Mattress Sales Revenue in India
The online mattress market in India is witnessing some interesting trends, with an increase in the demand for eco-friendly and organic mattresses, as well as customizable options. Customers are also opting for mattresses with enhanced features such as temperature regulation and motion isolation.Online Mattress Sales Trends in India
Online Mattress Sales Trends in India
The demand for online mattresses in India is not limited to a particular region, with customers from all over the country opting to purchase their mattresses online. However, cities like Bengaluru, Mumbai, Delhi, and Hyderabad have shown a higher demand for online mattresses, owing to the higher percentage of tech-savvy and urban population.Online Mattress Sales by Region in India
Online Mattress Sales by Region in India
The online mattress market in India offers a variety of options to customers, including memory foam, latex, coir, and spring mattresses. Among these, memory foam mattresses have gained the highest popularity due to their superior comfort and support.Online Mattress Sales by Type in India
Online Mattress Sales by Type in India
The online mattress market in India offers mattresses across various price ranges, catering to different budgets and needs. The most popular price range for online mattresses in India is $100-$300, with customers opting for mid-range options that offer good quality at an affordable price.Online Mattress Sales by Price Range in India
Online Mattress Sales by Price Range in India
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The majority of online mattress sales in India are made through e-commerce platforms, with customers having the option to purchase directly from the brand's website or through online marketplaces like Amazon and Flipkart. Some brands also have their own exclusive online stores for customers to purchase from.Online Mattress Sales by Distribution Channel in India
Online Mattress Sales by Distribution Channel in India
The Rising Trend of Online Mattress Sales in India
The Convenience of Online Shopping
In recent years, the way people shop for household items has drastically changed. With the rise of e-commerce platforms, consumers now have the convenience of purchasing products online from the comfort of their own homes. This trend has also extended to the mattress industry, with a growing number of online mattress companies emerging in the Indian market.
Online mattress sales in India have seen a significant increase in recent years, with a growth rate of 17.5% in 2019 alone.
The Appeal of Online Mattress Sales
One of the main reasons for the popularity of online mattress sales is the convenience it offers.
Consumers no longer have to visit physical stores and deal with the hassle of transportation and delivery.
With just a few clicks, they can browse through a wide variety of mattresses, compare prices and features, and make a purchase without leaving their homes. This is especially appealing to the younger generation, who are more tech-savvy and prefer the ease of online shopping.
Cost-Effective and Competitive Pricing
Another major factor contributing to the increasing trend of online mattress sales in India is the competitive pricing offered by these companies.
Online mattress brands are able to cut down on overhead costs and pass on the savings to consumers, making their products more budget-friendly.
Additionally, the fierce competition among online mattress retailers has led to competitive pricing, with frequent discounts and sales being offered to attract customers.
Quality Assurance and Customer Reviews
One concern that many people have when purchasing a mattress online is the inability to physically test the product before making a purchase. However, online mattress companies have addressed this issue by offering free trials and hassle-free returns.
Moreover, many online mattress companies have a strong focus on customer satisfaction and provide excellent customer service.
This has resulted in a high number of positive reviews and recommendations from satisfied customers, further driving the trend of online mattress sales in India.
The Future of Online Mattress Sales in India
With the convenience, competitive pricing, and quality assurance offered by online mattress companies, it is no surprise that this trend is expected to continue in the coming years. As more and more consumers turn to online shopping for their mattress needs,
the online mattress sales market in India is projected to reach a value of US$ 1.2 billion by 2023.
It is safe to say that the online mattress industry is here to stay and will continue to revolutionize the way people shop for mattresses in India.
