Digital landlords are becoming increasingly important for businesses as they aim to manage their growing online presence. While digital landlord services provide many benefits, business owners must carefully consider their budget and whether these services provide good value.
In this article, we will explores the different factors that influence the cost of digital landlord services.
How much does a basic digital landlord service cost?
A basic digital landlord service that provides website maintenance and basic social media posting will generally cost between $500-$1000 per month. On the lower end of the spectrum, some digital landlords offer stripped-back services for as little as $300/month for a single website and one social media account.
However, for most small businesses a more comprehensive package within the $500-$1000 range would be more suitable and provide better ongoing support.
What types of digital landlord services are available?
Digital landlords offer a variety of different services that can be bundled together or purchased individually. Some common types include website management, social media management, reputation management, SEO services, online advertising, and content marketing. The cost will vary depending on which specific services a business requires.
Website management and social media posts are often the most basic offerings, while reputation management and intensive SEO packages tend to be more expensive additions. It's important for businesses to audit their needs to understand which service types provide the best value.
Related: How Much Does A Tenant Lawyer Cost?
How do the scale and scope of services affect the cost?
Naturally, larger businesses with more extensive online presences will generally pay more than smaller operations. The scale of a business' needs, including the number of websites, social profiles, and frequency of updates all factor into pricing.
A small business with a single website and sporadic social posting will likely pay less than a large chain that requires round-the-clock social media engagement and optimization of 10 different websites. Digital landlords offer customized proposals based on a business's specific scale and scope requirements.
Does customization influence the price?
Very much so. While basic services stick closely to standardized templates and processes, a business seeking highly customized solutions tailored entirely to their brand's unique needs will incur additional cost. Customization can include specialized content styles, one-off website features, unique social media branding, and more involved SEO optimization.
Businesses requiring flexibility and unique adaptations should budget for premium customized services and be prepared to pay a slight premium over generic offerings.
How frequently do services need to be provided?
The frequency at which services are delivered also impacts cost. Services like daily social media posts, website updates, or constant SEO optimizations require greater time and labor commitments from digital landlords.
Prices are structured accordingly, with more expensive plans offering support levels that publish fresh content and handle frequent service requests on a daily or multi-times weekly basis. Less frequent workloads like weekly social scheduling or monthly blog posts cost less. Matching service-level frequencies to business needs leads to the most cost-efficient partnership.
What is a typical monthly fee for a digital landlord?
After assessing their specific requirements, most small businesses find that a mid-tier digital landlord package costing between $500-$1000 per month provides good overall value and support. This price point covers basic to modestly advanced services like website upkeep, 1-2 social channels, light SEO optimization, and a weekly content drop.
Businesses needing extremely customized solutions or extremely intensive daily support will pay more, often $1500-$3000 monthly. But for normal small business needs, $500-$1000 monthly is a typical baseline to budget for resilient ongoing digital management.
Conclusion
By carefully considering business needs and common factors that affect pricing like scale, customization, and required service levels, owners can ensure they select a cost-effective digital landlord solution tailored to their budgets.
While more expensive than going it alone, the right digital partner can effectively optimize online operations and ultimately help businesses save money by fueling more traffic, leads, and sales over time. With upfront planning, $500-$1000 per month is realistic budget for the average small company to reap big returns through professional digital guidance.
